Inspired Changemakers Podcast
A Podcast about all the amazing things people are doing to make the world a better place - all about creating change and the moments that inspired our guests to activate.
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Inspired Changemakers Podcast
Law, Sport, and Brand Strategy | A Conversation with Natasha Brison
🎧 About the Episode:
Dr. Natasha T. Brison, JD, PhD, is a tenured associate professor in the College of Hospitality, Retail and Sport Management at the University of South Carolina, an accomplished attorney, and a leading voice in sport and entertainment law. With professional experience in contracts, licensing, copyrights, trademarks, and sponsorship agreements, Natasha expanded her practice to focus on athlete branding and the legal aspects of marketing—bridging creativity and compliance to create opportunity.
In this episode, Natasha shares her journey from law to academia, and why she embraces being “comfortable being uncomfortable." She offers insights into athlete branding and why purpose and philanthropy should be embedded in every brand strategy. Natasha also reflects on her leadership in professional associations and the impact of her first textbook, Legal Liability in Recreation, Events, and Hospitality: A Risk Management Approach.
Alongside host Julia Healey, this conversation explores the power of “both/and” careers, resilience through rejection, and creating meaningful options for athletes, students, and changemakers alike. Whether you’re an athlete, educator, or purpose-driven professional, this episode will challenge you to see branding as more than image—it’s about creating options, impact, and legacy.
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đź”— Connect with Natasha:
Natasha's LinkedIn: https://www.linkedin.com/in/natasha-brison-jd-phd
Natasha's University of South Carolina Faculty Page: https://sc.edu/study/colleges_schools/hrsm/faculty-staff/brison_natasha.php
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The Inspired Changemakers Podcast is a platform that showcases inspiring individuals who are making a difference in the world. Each episode features a new guest, sharing their journey, insights, and projects aimed at creating positive change in their communities and beyond. Join us as we learn from these changemakers and get inspired to take action in our own lives!